What are good TikTok Ad Conversions

TikTok data shows that video ads between 21-34 seconds in length achieve a 280% lift in conversions compared to longer videos, so always keep this in mind when you’re producing content.

Tiktok Ads

TikTok is a powerful social media platform with a significant presence, and advertising on it can be great for your business. But don’t be fooled, driving TikTok conversions is different from other platforms like Google Ads or Facebook Ads.

TikTok’s fun and optimistic narrative brings in over 885 million potential consumers, who come to be entertained, inspired, or informed. But advertising on it is nothing like Google Ads or Facebook Ads, even if the TikTok ads manager seems similar to the others.

TikTok lives by its own rules, which both advertising and native content must adhere to, in order to be successful.

With that in mind, here are some good practices inspired by leading brands to help you come up with top-quality creatives for your TikTok audience.

(Relatively) long videos do better

TikTok recommends making your videos 21 to 32 seconds long. Official statistics indicate that videos of this length perform 280% better, compared to shorter ads.

But there are exceptions. When Marc Jacobs started a hashtag with the creator Rickey Thompson, they went for shorter than recommended video, but its intensity and a split-screen format has accumulated more than jaw dropping 10 billion views.

Lengthier creatives help the algorithm track the average watch time and boost engaging TikTok ads. The trick is making fast-pasted content.

For example, e-commerce videos with frequent cuts have a 38% lift in conversion, according to TikTok’s statistics.

Text captions, jump cuts, effects, colors – these are the tools to keep your viewers glued to the screen.